5. Provides Direct Peering
When providers partner with other ISPs and directly connect to their networks, they reduce the number of steps or hops they need to reach their final destination.
Direct peering is an interconnection of two separate networks to exchange traffic directly. Essentially, your company’s provider, let’s call this network A, connects directly to another CDN or ISP, such as AWS, Microsoft Azure, or Google Cloud, network B. Once Network A and B are connected, these two networks communicate directly with one another.
As the name suggests, Direct Peering connections bypass the public Internet to provide direct access to CDNs and ISPs, reducing latency and improving overall network performance. It ensures your Internet connectivity doesn’t get disrupted despite the usage of popular applications.